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Research papers

Exposure data for online media in a mixed media planning database

The paper describes a new research approach designed to create a comprehensive planning database for online media vehicles.The model combines user-centric information (target group characteristics and media consumption) and site-centric data derived...

Catalogue: ESOMAR/ARF WAM Conference 2004: Online
Authors: Gerhard Faehling, Johannes Schneller
Company: Institut für Demoskopie Allensbach GmbH
June 14, 2004
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Citation

Faehling and Schneller (2004a, June 14). Exposure data for online media in a mixed media planning database. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/exposure-data-for-online-media-in-a-mixed-media-planning-database